What Is Networlding About?

Do you want to know more about Networlding and the UK Bootcamp in October? I asked Melissa (Giovagnoli Wilson – founder of Networlding) to tell us more.Click play to hear what Melissa has to say
Interview with Melissa Giovagnoli by MAConsulting

Or read her answers to my questions – there are lots of examples to give you a better understand.
And if you would like to join us in October, mouse over to www.macintnetworlding.com to register your place today. Remember, you can save £100 if you book by Friday 24 September.
I’d love to meet you in Stratford,
Here’s to your success,
HelenHere are all the questions we covered – scroll down for Melissa’s response.

Q1. Isn’t social networking just for youngsters and does it really work for business?
Q2. What difference does social networking make to the bottom-line, if any?
Q3. I don’t want to be a ‘salesman’ doing a ‘hard sell’ on all my contacts – is that what this is all about?
Q4. How is Networlding different from networking?
Q5. Who is the Bootcamp for?
Q6. Do I really need to come to a Bootcamp to learn about this?
Q7. Do I already need to be active online with social media like Twitter, LinkedIn and Facebook?
Q8. Will the Bootcamp be more than just how to use these online tools?
Q9. Will there be any practical sessions?
Q10. What’s the number one reason I should come to this event?

Q1. Isn’t social networking just for youngsters and does it really work for business?

Melissa says: You can define social networking in so many ways. For Networlding we define it as a process for building both online and face-to-face connections and understanding the social nature of each of us. With our Networlding process we start with a values-based approach. An example would be a program I worked on with a major bank in Chicago where we used LinkedIn to locate executives who had been Eagle Scouts.

The bank had found through the years that the commitment they had to The Boy Scouts had paid off very well for their business development initiatives. We located literally hundreds of executives who they could approach with a background story about their years of programs for The Boy Scouts. This is just one of many initiatives individuals and organizations can use to find people who will become good referral sources for new business.
Social networking is also a term that has evolved as a result of the internet. It’s about linking people to each other in some way. Social networking sites bring people together who are interested in a particular subject or subjects. I am currently in groups online such as “Winning Workplaces” that connect me to people and companies that want to build the best workplace environments possible. Another group I joined is called Top Linked and has put me in touch with people all over the world who want to connect with others and for others to meet new connections. I also am a member of the Ivy League Group because Networlding was licensed by Yale through its graduate school of business. I have met many executives there with whom I have done business. This is where “social” turns into business opportunities. At our core we are social in nature and, as such, desire to connect. With the advent of social networks online we can find the very best networking partners anywhere in the world.

Q2. What difference does social networking make to the bottom-line, if any?

Melissa says: I get 40% of my business on LinkedIn. It took me about two years to get to this level. However, LinkedIn and other tools, like Twitter, have gotten so much more developed that, with a little effort, good learning materials and coaching or training, any business professional or entrepreneur can take advantage of the processes I have created over the last decade to accomplish very similar results.

Q3. I don’t want to be a ‘salesman’ doing a ‘hard sell’ on all my contacts – is that what this is all about?

Melissa says: No, it’s the opposite. There are two great ways to network really well. The first is to find people who are both great connectors. Because of the internet you can now find these people. They will help you and also teach you how to connect better and faster. In turn, you can do the same for them. These people will promote you, similar to the way Oprah promotes people and makes them household names. I’m one of those people, often calling myself “The Great Promoter.” When you have people like this in your network, they make you look good. They introduce you, giving you what is termed “third-party endorsement.” So, you don’t have to be pushy. You already have credibility so your connecting is more about sharing your skills with your new connections.

The second way is to connect with people on the net through sites like LinkedIn whom you identify as top connectors. You can find them once you know what to look for and then connect with them through groups they are on or through tools like InMail offered on LinkedIn. There are more than 70 million people currently on LinkedIn, quite enough managers, directors, VP’s and C-level professionals who want to network effectively.

One last interesting insight I have had after helping thousands learn how to use LinkedIn over the last eight years is that 99% of all the people who connect to me never take the time to look over my profile and ask me to connect with anything more than the standard request, “I’d like to add you to my network.”

Q4. How is Networlding different from networking?

Melissa says: Networlding is opportunity expansive whereas networking is opportunity limiting. Networlding is relational while networking is often transactional. Networlding is about consciously and strategically building relationship networks, understanding that the way to grow a successful network is more about building “mutually beneficial” relationships rather than one-way networking.

Q5. Who is the Bootcamp for?

Melissa says: The Bootcamp is for people who want to form more powerful networks. You may be a director, business owner or entrepreneur, but equally you may be involved in a learning environment or the academic world. Networlding is appropriate to anyone that wants to make great connections and to leverage those connections. It really doesn’t matter what sector you operate in, or whether your organisation is huge and spread over many business units or countries, or small and growing. What draws all these folk together is the willingness, dare I say eagerness, to connect more successfully with people who have similar values.

Q6. Do I really need to come to a Bootcamp to learn about this?

Melissa says: Great question. Of course, you can learn the Networlding process from the book or Guidebook, but by working together and sharing experiences and stories, it is so much more powerful – and a quicker route to success! Also this is time for you, not for me. You deserve to, as I say, “slow down to speed up” in your life. You’ll know if I am referring to you. If you find your life getting more complex, overwhelming even, you owe it to yourself to learn how to live in this networked world taking advantage of the tools and then also the human network that can be of support to you. One thing everyone responds the same to when I speak is when I ask them how they got their last job or last great piece of business, most say . . . through networking.

If I could make networking easier and more effective for you, wouldn’t that be beneficial? If I could give you a support network all around the world, wouldn’t that be helpful? That’s what we do.

Q7. Do I already need to be active online with social media like Twitter, LinkedIn and Facebook?

Melissa says: Another great question. I could say no, but I would not be honest with you. If you indulge me and grow your participation on at least LinkedIn, you will change your life, dramatically, for the better. I’m here with connections with top leaders, people I highly admire, people I have met recently, people from all over the world . . . all because of LinkedIn. So yes, a little knowledge of LinkedIn will be helpful – then we’ll give you support and tools to expand your knowledge,

Q8. Will the Bootcamp be more than just how to use these online tools?

Melissa says: Networlding is much more than online tools. I share with you story after story that will help you understand how you can grow a network such as I have. You will also form connections with me and with others who will continue to change the way you see networking. I will provide you also with scripts so you know how to approach people and create winning first impressions. From here I will show you how to grow a lifetime network of success.

Q9. Will there be any practical sessions?

Melissa says: Everything about Networlding is practical. I have worked with bankers, financial planners, lawyers (I have a law degree myself), manufacturing managers, corporate executives, accountants (for four years I was housed in different accounting firms), retailers, techies (I am quite a techie), non-profits (I ran a non-profit for two years) and so on and so on. With twenty-three years under my belt and my first book being a practical start-up guide for entrepreneurs I don’t lean on theory but on proven practices and a winning process that one of the top business schools in the world licensed as well as one of the top 50 companies in the world. I think it could help you too.

Q10. What’s the number one reason I should come to this event?

Melissa says: It will change the way you build your networks and your life. If you follow the process you will achieve success. You will also achieve better success, faster and have more fun at the same time. I am cheating by adding this as you asked for only one thing, but the difference between our workshops and others is that by coming you not only learn the science of building effective networks, you also become part of a community, circles upon circles you can jump in and out of that can and will help you achieve your individual goals. It’s the training that keeps on giving.

Final thoughts. There are no smoke and mirrors here. I am not going to try to sell anyone at the Bootcamp on a $10,000 additional course. This event is your chance to get me in person to share what I think will make a major difference in your life. When you walk away you will still have your support network from the class and all the other circles forming around the world. You will only be a phone call or a Skype call away. And the Networlding Europe team will be providing individual one-on-one support by phone, Skype and email to help you further develop your personal action plan and build on your investment in the Bootcamp.
See you in Stratford!
Melissa Giovagnoli Wilson

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