You may wonder about this question – and more significantly the answer! If you haven’t grasped the fact that methods of communication are rapidly changing, you’re overlooking one of the most fundamental shifts occurring in the global market at this time – one that is radically reshaping your industry’s business models.
We live in a new age of converging technologies. The Internet appears set to subsume consumer electronics, broadcast, wireline and wireless communications, and is allowing us the luxury of being connected “anytime anywhere”.
This convergence, and the changes in human behaviour that accompany it, is an accelerating trend. Consumers, media and businesses alike are embracing this change; they are interacting and sharing knowledge and experiences in new ways – and instantaneously!
As this convergence grows, Internet-based Cloud services are merging with the “always on”, high speed, advanced 3G and 4G wireless networks. This phenomenon is called the Mobile Cloud. It will liberate consumers and enhance their everyday lives in ways that most of us could not have imagined a few years ago.
The Mobile Cloud enables people to access their online services (LinkedIn and Twitter accounts, for example) on their mobile phones and offers “anywhere-anyhow-anytime” accessibility and availability. Increasingly, as satellite navigation and social networking data merge, these services will become personalized by location – so that soon your Facebook friends will know exactly which coffee shop you’re sitting in! Consumers are eagerly absorbing these services into their lives and adjusting their behaviors accordingly. In the future, all “lifestyle services” will be available via the Mobile Cloud, addressing the mobile needs of both businesses and consumers.
Convergence of technology also means that traditional business models are being forced to change and evolve. The big issue is that not all companies recognise the pace and extent of this change, nor are they proactively addressing it. Our consulting partners at KeySo Global understand that traditional tools and methodologies do not adapt well to emerging Digital Life opportunities and threats, and that fresh perspectives and frames of thinking will become essential in order to create the new business and economic models required.
In order for your businesses to succeed, it is imperative that a holistic, integrated and interconnected view of Digital Life is at the root of all your future enterprise strategies. If you don’t accept that mobility will become a way of life when you create your business strategy, you will struggle to win against the competition that does.
Based on extensive research, our partners at KeySo Global have developed a process for understanding and addressing these changes, utilizing unique tools that have been developed specifically for this purpose. We at MA Consulting International would be delighted to share our understanding of Digital Life with you and help you define strategies that will enable you to take advantage of these exciting new opportunities. Call us today at +441656 766363 or visit our website http://www.maconsultinginternational.com/.
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