Social Media

AIMS Conference 20 03 2012

Aims conference 20 3 12 from Jean-Bertrand de Lartigue

Do you have the skills needed to be a Digital Life Facilitator?

Digital Life refers to the new age of technology we currently live in and will live in for the foreseeable future. The democratisation of information brought about by advancing technologies and their convergence with the Internet has created a new Renaissance age, or “Renaissance 2.0”, and with it a whole new set of opportunities for Read More

Do You Know How a Powerful Headline Can Transform Your Marketing?

How often have you been compelled to read a newspaper article or open an email only because the headline grabbed your attention? A powerful headline is an important marketing tool as it hooks the reader and makes them want to find out more. When that reader is your customer, a strong headline is an effective Read More

Can your business be WikiLeaks proof?

Forbes magazine just published a scoop interview with Julian Assange, of WikiLeaks fame, where he identifies that his next focus, for what he describes as “Megaleaks”, will be big business. WikiLeaks is no stranger to exposing corporate wrong doing and Julian Assange justifies this when he says: “WikiLeaks means it’s easier to run a good Read More

Recognise the Value of your Social Media Strategy

Studies indicate that an increasing number of businesses are in the early stages of adopting social media. Many of these, however, are not quite sure what to do with their Twitter, Facebook or LinkedIn accounts, or how to measure their effectiveness. In a challenging economic climate, when companies are focused on cash flow, management may Read More

Should the Chief Marketing Officer (CMO) be concerned about HR creating “brand terrorists”?

In this global recession, when millions have lost their jobs and are seeking new employment, how many times have you heard the complaint that people apply online for a job with a reputable global company and never hear back? They go to the website, submit their resume and it disappears into the bowels of the Read More

What Is Networlding About?

Do you want to know more about Networlding and the UK Bootcamp in October? I asked Melissa (Giovagnoli Wilson – founder of Networlding) to tell us more.Click play to hear what Melissa has to say Interview with Melissa Giovagnoli by MAConsulting Or read her answers to my questions – there are lots of examples to Read More

Is The Academic World Switched On To Social Networking?

Social media and social networking are certainly amongst today’s most talked about topics. Whilst it may be an exaggeration to say that everyone is constantly tweeting, blogging or checking their Facebook page, there is an ever-increasing number of people who are. The business world is beginning to embrace this new media with some degree of Read More

Breaking Down Boundaries – Connecting, Creating and Collaborating For Success

Is your organisation stuck in a ‘silo’ mentality? Do you find it a challenge to communicate across or between departments? Are people protective about the knowledge they have or reluctant to share information? You are certainly not alone. As a business grows and matures it seems to be almost impossible to avoid building these artificial Read More

From Casual Conversations to Productive Relationships

Networking is recognised as a key business skill, but often elicits a sigh from even the most senior and experienced professional. “Yes, yes, I know the ability to build and maintain business relationships is critical, but networking just doesn’t work.” A common response, I’m sure you’ll agree. For many, networking is a daunting prospect. Entering Read More