marketing

More Great Tips to Boost your Business from Top Marketing Consultant, Helen Murdoch

Has your website replaced your brochure at the heart of your marketing? If so, it’s even more critical that you lead visitors to your website in the direction you want them to go. Follow my simple marketing tips and lead the way…! 1. Have a Clear MWA and Strong Call to Action MWA is your Read More

Why SME’s should start expanding their global horizons

Question – when is the most opportune time for SME’s to consider entering new markets overseas? Answer – now! Many UK firms have already jumped on the bandwagon and, according to a recent article in Director magazine, UK international trade was up 12% overall and by 31% to emerging economies in the first four months Read More

Are you struggling to communicate effectively? Follow UK marketing consultant Helen Murdoch’s 5 simple tips and watch your business grow…

1. Write to Just One Person How often have you received a letter or an email, or landed on a website and felt as if the writer is addressing a crowd of people, instead of just you – don’t make the same mistake. Think about what specific group of people you’re trying to reach and Read More

“Want 5 simple tips on how to retain your customers?” asks UK marketing consultant Helen Murdoch

It’s never been easy to find new customers – and in the current economic climate it’s becoming all too easy to lose them! With the pace of technological change in the business world and the ease of communication via social media channels, it’s becoming even easier for your customers to be lured by the competition Read More

Want to Make 2011 Your Best Year Yet? Five Top Tips from MA Consulting International

Is your business positioned to take on the competitive challenges of 2011? Consider these Five Top Tips from the MA Consulting team to help make 2011 your best year yet! 1. Create a clear strategic set of priorities and stick with them List your company’s top priorities for 2011 and incorporate these into a well Read More

Plan your 2011 marketing now … don’t leave it to chance, says UK marketing consultant Helen Murdoch

Another 9 days and then it’s Christmas! Does that set you in a panic, or are you in control with a list of things to do, people to see and places to go? In a panic? It’s not too late to start planning … With a plan in place for your Christmas preparations, the next Read More

Do You Know How a Powerful Headline Can Transform Your Marketing?

How often have you been compelled to read a newspaper article or open an email only because the headline grabbed your attention? A powerful headline is an important marketing tool as it hooks the reader and makes them want to find out more. When that reader is your customer, a strong headline is an effective Read More

Can your business be WikiLeaks proof?

Forbes magazine just published a scoop interview with Julian Assange, of WikiLeaks fame, where he identifies that his next focus, for what he describes as “Megaleaks”, will be big business. WikiLeaks is no stranger to exposing corporate wrong doing and Julian Assange justifies this when he says: “WikiLeaks means it’s easier to run a good Read More

Recognise the Value of your Social Media Strategy

Studies indicate that an increasing number of businesses are in the early stages of adopting social media. Many of these, however, are not quite sure what to do with their Twitter, Facebook or LinkedIn accounts, or how to measure their effectiveness. In a challenging economic climate, when companies are focused on cash flow, management may Read More

Should the Chief Marketing Officer (CMO) be concerned about HR creating “brand terrorists”?

In this global recession, when millions have lost their jobs and are seeking new employment, how many times have you heard the complaint that people apply online for a job with a reputable global company and never hear back? They go to the website, submit their resume and it disappears into the bowels of the Read More