1. Write to Just One Person
How often have you received a letter or an email, or landed on a website and felt as if the writer is addressing a crowd of people, instead of just you – don’t make the same mistake. Think about what specific group of people you’re trying to reach and write to just one person in that group, as if you were speaking to them face-to-face. Keep your sentences short and, to make your “you” message even stronger, maintain a good database so that you can use their name whenever possible.
2. Make it Easy to Contact You
Are you making it easy for your customers to do business with you? Include your contact details on EVERY piece of correspondence and marketing material you send out, and list these in the order you’d prefer people to contact you. Include your phone number, email and postal address, website, fax, Skype name and don’t forget a “follow me” link to any social media sites you use. If you make it easy for prospects and customers to contact you, you make it easy for them to buy from you!
3. Create an Effective Email Signature
Email signatures, or sig files, are an often-forgotten marketing tool that can produce a high return at NO COST! Use your email signature to highlight a special offer, to announce your next workshop or direct readers to a specific product or service. Add a call to action, a link to your website and include it on all your emails – and hey presto! a powerful marketing tool that reaches all your contacts.
4. Include a P.S.
Do you know that, after the headline, the P.S. is the most often read part of a letter or email, as people are curious to see who it’s from? The P.S. is a powerful tool and it’s good to include one on every sales letter, as it is an opportunity to restate your offer, reminder your prospect how to order, or urge them to take action. Keep the P.S. short and add urgency with a time limit or reminder of limited supplies and, most importantly, include a call to action.
5. Be Persistent
Whatever form of marketing you use, you need to keep at it – marketing isn’t a quick fix that produces overnight results. By keeping open lines of communication with your prospects and customers, engaging with them, nurturing the relationship and offering ongoing value, you will slowly but surely build their trust and gain their business.
So strengthen your marketing strategy today by using these simple tips to deliver a clear and powerful message, and watch your business transform.
Need help developing a successful marketing strategy? Call MA Consulting International on +44 (0)845 087 3288 or visit our website http://www.maconsultinginternational.com/. To download a copy of Helen’s free report, “The 5 Biggest Marketing Mistakes”, visit her website http://www.helenmurdochmarketing.com/.
Helen Murdoch is a senior partner at MA Consulting International, as well as founder and managing director at Helen Murdoch Marketing.